The Jay-Z-backed life insurance startup, Ethos, has raised $35 million
The Jay-Z-backed life insurance startup, Ethos, has raised $35 million - Ethos, the startup marketing a new life insurance product for people who probably haven’t really thought about life insurance, may have 99 startup problems but new capital ain’t one. The company just announced that it raised $35 million in a new round of financing. That’s a pretty significant number for a company in the ordinarily staid life insurance world. But, considering that the company’s previous round of $11.5 million came from the family offices, and investment firms of. Hollywood and sports celebrities like Will Smith’s Smith Family Circle; Robert Downey Jr.’s Downey Ventures; Kevin Durant’s Durant Company; Arrive, the Roc Nation investment company from Jay Z; and leading Silicon Valley investment firm Sequoia Capital, folks probably shouldn’t be too surprised. The new funding was led by Accel Partners, with new investor GV (the investment firm formerly known as Google Ventures) also partici...