Reelgood acquires Guidebox to bring streaming TV data to more places
[ad_1] Reelgood, a startup aimed at helping cord cutters find shows and movies to watch on the services they subscribe to, has made an acquisition in the hopes of bringing Reelgood’s data to more places. The company has bought Guidebox, a streaming availability data provider which powers Roku, TVGuide, Metacritic and others. Deal terms weren’t disclosed, but we understand the price was in the “multi millions.” Guidebox began its life in 2012 as a consumer-facing website that brought together full show and episode data in one place, then pointed you where you could watch – very much like today’s Reelgood, in fact. But over the years, it shifted its focus to working with publishers and device manufacturers. For example, it’s been well known to be the service that powers Roku’s universal search feature. It was most recently reported that Guidebox was sold to video data and recommendation startup ColorTV. However, Reelgood says t...